The Asase Creed Collection draws inspiration from Afrocentric, Caribbean, and African styles brought to a more contemporary audience. Many of the garments are high-end street styles and covers a wide range of customers. The collection was inspired by a novel series of the same name, which focuses on unity and justice.

The Azharan Collection focuses on bringing luxury fashion to a younger market. This capsule collection focuses on bringing a more ethical and luxury aspect to contemporary fashion. By combining two seemingly different fashion styles into one, this collection creates a more diverse range of modern aesthetics.

The Ilibi Collection focuses on comparing street fashion with couture high-end and contemporary styles. This capsule collection focuses on the juxtaposition between freedom and bondage. This is commentary on the 'rules' which create high-end fashion versus the more relaxed and free-flowing street wear.

The Xhian Collection focuses on creating a unique style by combining Afrocentric aesthetics with an edgy flare. This capsule collection is more alternative in nature, borrowing looks from gothic, punk, and grunge styles and combining it with urban and Afrocentric features.